On the development trend of lighting and sound industry
Popularity：549Time of Publication:2012/1/1 5:23:43
The next five years will be an important development period for the lighting, audio and conference broadcasting industry. First of all, for the whole industry, the further improvement of market concentration and the gradual change of the market share ratio of domestic and foreign brands will be the inevitable trend. Several international and domestic well-known brands will gradually dominate the development direction of the whole industry, and some foreign and domestic brands will inevitably be eliminated; the market share of domestic brands relative to foreign brands will gradually increase, which will also be an important feature of the industry, but the overall catching up process of domestic brands will continue for a long time.
Of course, such expectations for the whole industry are based on the simultaneous development of products, technology, marketing and services of major domestic manufacturers. Facing the aggressive trend of foreign famous brands, only by enriching and increasing their own market competition chips from the most basic product and technology level, can domestic manufacturers avoid being eliminated and drive "made in China" go down and go out. In a mature market economy environment, marketing and service play an important role. In contrast, domestic manufacturers have not done enough in this respect. However, the failure experience in the past market practice once again shows that for domestic manufacturers whose products and technologies are still relatively weak, they should pay more attention to the peripheral effects brought by marketing and services It is necessary to raise these two factors to the same height as products and technologies. In the technical application level of many industrial product design and manufacturing, intelligent, networked, digital and wireless are the overall development trend. For the professional audio lighting and conference broadcasting system industry, digital control based on network architecture, wireless signal transmission and intelligent system control will gradually occupy the mainstream in the process of technology application. At the same time, in terms of product design, it will further integrate with international trends and trends, and will further narrow the gap in the level of cognition and recognition of the demanders with foreign well-known brands, so as to gain more opportunities to enter the major national projects.
Generally speaking, the development prospect of domestic professional audio lighting and conference broadcasting system industry is quite encouraging in a long period of time. The strong growth of external demand, the competitive interaction between domestic and foreign manufacturers and the continuous improvement of market and industry standardization all indicate that the industry will usher in a new round of rapid growth. Of course, there are also adverse factors for the industry. In recent years, the rising prices of raw materials in the upstream have put forward higher requirements on the ability of manufacturers to control operation and management costs. In this context, the existing powerful manufacturers in the industry have shown certain comparative advantages.